Great stories deserve great audiences
Museum Marketing: Online Marketing for Museums, Theaters & Festivals
Museamarketing is a specialized online marketing agency for museums, theaters, and festivals in the Netherlands and Belgium. Official Google Partner, specializing in Google Grants, Google Ads, Meta Ads, SEO, and GEO/AEO. Services provided in Dutch, French, German, and English.
Rob van Dijck is your dedicated point of contact and works with a team of senior specialists for execution. From strategic analysis to daily campaign optimization.
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Museum Marketing Check
7 questions · 2 minutes · Immediate result
Discover where your museum is missing out on online opportunities.
Do the free checkWhat do we do?
Strategic Marketing
✓ Mapping the right target groups
✓ Formulate a distinctive positioning
✓ Develop a clear multi-year strategy
✓ 8+ strategic marketing plans since 2019, including implementation support
Online Campaigns
✓ Google Ads
✓ Google Grants: $10,000/month free advertising budget for non-profits
✓ Facebook, Instagram, LinkedIn, TikTok
✓ In 2025: 25 million impressions via Google and 27% conversion rate
SEO & SEA
✓ Better visibility in organic and paid search traffic
✓ Technical findability
✓ Content optimization
✓ Up to 35% more organic traffic within 6 months
Content & Social Media
✓ Social strategy & campaign management
✓ Customized content
✓ Analysis & reporting
✓ Including complete social media management for Valkenburg Castle.
Visitor research
✓ Insight into your target groups and visitors
✓ Positioning and strategic choices
✓ Making data-driven decisions
Google Grants
($10,000 for free)
✓ €10,000 free ads per month
✓ Especially for ANBI organizations
✓ Complete application and management
✓ More visitors without advertising costs
GEO & AEO
✔ Found in ChatGPT, Gemini, Perplexity, and Google AI
✔ Optimization for featured snippets and AI citations
✔ Monitoring of AI visibility per brand
✔ Our client Explore Maastricht is already being cited in AI search results. Without advertising costs.
ChatGPT quotes our client Explore Maastricht in response to the question "sights in Maastricht""
Museum marketing in figures
Museum marketing in figures
· Specialist in online marketing for museums, theaters, and festivals since 2016
• European coverage with service in Dutch, English, German, French
· Official Google Partner
· 20+ years of experience in leisure & culture marketing
· $ 10,000/month Google Grants for non-profit cultural institutions
· From strategic research to daily campaign optimization
Why Museum Marketing?
The Museum Marketing team consists of senior marketers and provides support with advice and execution. This includes online visibility, campaigns, content strategy, and visitor growth. The goal: to reach more people so that more people can experience cultural enrichment.
Services include marketing strategy, social media management, SEO, GEO, and content creation, campaign development, and brand positioning for the cultural sector. Museum marketing combines commercial marketing expertise with knowledge of the cultural sector, where audience acquisition requires different tactics than in retail or B2B.
I had the pleasure of working with Rob when I was working at the Brussels City Museums. He's responsible for managing Google Grants for all these museums. Rob is a truly highly motivated and skilled professional! He's very action-oriented, proactive, and driven, and I highly recommend working with him!
At Overloon War Museum, we have collaborated with museum marketing for nine wonderful years.
They set up and developed our Google Grants account back then, and also gave our Google Ads account a boost. Rob has therefore always proven to be a creative and proactive sparring partner.
Thanks in part to his efforts, we have seen our visitor numbers grow enormously, especially after the pandemic.
Think along and take things to the next level.
Ready to increase your online visibility?
Museamarketing works exclusively for the cultural and leisure sector. For attractions, we operate under the Pointmarketing banner. Museamarketing / Pointmarketing is a specialist in the field of leisure and culture and is also an official Google Partner.
We work for, among others: Explore Maastricht | Maastricht Underground, Brussels Sewer Museum, Discovery Museum, Museum of the City of Brussels, Loevestein Castle, Hasselt Gin Museum, Limburgpas, Museum Ons' Lieve Heer op Solder, Riebedebie.be, and more.
Affiliated with
Museum marketing is part of Point Marketing, member of Cultural suppliers and an official Google Partner.