Marketing and strategy for Museums & Culture

Museum marketing is a specialist in marketing for culture, museums and leisure. From strategy to execution – we increase your visibility, engagement and traffic.

 

Read more about our approach
Tip: Read success stories for inspiration:Download our cases

Rob van Dyck

What do we do?

Strategic Marketing

✓ Mapping the right target groups
✓ Formulate a distinctive positioning
✓ Develop a clear multi-year strategy – focus, phasing and goals

See how we work

 Online Campaigns

✓ Google Ads & Google Grants
✓ Facebook, Instagram, LinkedIn, TikTok

 

 

Make an impact with online marketing

SEO & SEA

✓ Better visibility in organic and paid search traffic
✓ Technical findability (structure, speed)
✓ Content optimization

Gain more visibility

Content & Social Media

✓ Social strategy & campaign management
✓ Custom content, blogs & newsletters
✓ Analysis & reporting

Social media tips

Virtual Tours

✓ 360° photos
✓ Have a Virtual Tour Created

Discover our Virtual Tours

Want to know more?

Download our cases

Marketing cases download
Google Partners Museums marketing

Why Museum Marketing?
 

  • In-depth sector knowledge – we know cultural institutions, museums and their unique dynamics.
  • From strategy to implementation – we make plans and execute them, and measure results.
    Online campaigns on all relevant channels We run campaigns through Google, META, LinkedIn, and TikTok, selecting the channels that best match the target audience and objectives for each campaign.
  • Certification & Experience – official Google Partner, with proven success in Google Ads & Google Grants.
  • Friendly, sector-specific rates – transparent and achievable prices, tailored to the realities of cultural organisations.

Very satisfied for years... more reach within new target groups..

Janneke Kennis

War Museum Overloon

Think along and take things to the next level.

Militza Kuipers

Cattevennen Cosmodrome

Ready to increase your online visibility?

Museum Marketing is a specialist in cultural marketing
”I had the opportunity to work with Rob in my role as communications manager at Centrale, the City of Brussels' contemporary art centre. Rob managed our AdWords campaigns and our paid search engine optimization more generally. I enjoyed working with Rob, who is very responsive, attentive and efficient.’ 

Estiel Vandeweeghe
Head of communication – Centrale for contemporary art, Brussels

”Rob supports the visibility of the Valkenburg Castle Ruins and Velvet Cave through online marketing. I highly recommend him to anyone looking for professional online marketing support.” 

Angelique van Kan
Team coordinator
Castle ruins and Velvet Cave, Valkenburg

 

Museum Marketing works exclusively for the cultural and leisure sector. For attractions, we operate under the umbrella of Pointmarketing. Museum Marketing / Pointmarketing specializes in leisure and culture and is an official Google Partner.

We work for, among others: Explore Maastricht | Maastricht Underground, Sewer Museum Brussels, Discovery Museum, Museum of the City of Brussels, Loevestein Castle, Hasselt Jenever Museum, Limburg Pass, Museum of Our Lord in the Attic, Riebedebie.be, and more

Museum Gardereobe MAnneken Pis Logo
That sounds interesting. I want to know more.