Online Marketing for Museums, Theaters & Festivals

Since 2016, Museamarketing has been helping museums, theaters, festivals, and cultural institutions in Europe grow through online marketing. With services in Dutch, English, German, and French, and over 20 years of experience in leisure and culture (of which over 10 years focused on online), we are a specialist in cultural marketing as an official Google Partner.

Our services:

Google Grants: $ 10,000 free advertisements per month for non-profit organizations
SEO: Structural improvement of visibility in Google
Online Campaigns: Google Ads and social media for exhibitions, events, and festivals
Content & Social Media: Facebook, Instagram and content creation for culture
Marketing Strategy: Multi-year plans and strategic advice
Visitor research: Research for positioning and target groups

Rob van Dijck is your dedicated point of contact and works with a team of specialists for execution. From strategic analysis to daily campaign optimization.

What do we do?

Strategic Marketing

✓ Mapping the right target groups
✓ Formulate a distinctive positioning
✓ Develop a clear multi-year strategy
✓ 8+ strategic marketing plans since 2019, including implementation support

See how we work

Online Campaigns

✓ Google Ads
✓ Google Grants: $10,000/month free advertising budget for non-profits
✓ Facebook, Instagram, LinkedIn, TikTok
✓ In 2025: 25 million impressions via Google and 27% conversion rate

Make an impact with online marketing

SEO & SEA

✓ Better visibility in organic and paid search traffic
✓ Technical findability
✓ Content optimization
✓ Up to 35% more organic traffic within 6 months

Gain more visibility

Content & Social Media

✓ Social strategy & campaign management
✓ Customized content
✓ Analysis & reporting
✓ Including complete social media management for Valkenburg Castle.

Social media tips

Visitor research

✓ Insight into your target groups and visitors
✓ Positioning and strategic choices
✓ Making data-driven decisions

Get to know your visitors

Google Grants
($10,000 for free)

✓ €10,000 free ads per month
✓ Especially for ANBI organizations
✓ Complete application and management
✓ More visitors without advertising costs

Are you eligible?

Museum marketing in figures

· Specialist in online marketing for museums, theaters, and festivals since 2016
• European coverage with service in Dutch, English, German, French
· Official Google Partner
· 20+ years of experience in leisure & culture marketing
· $ 10,000/month Google Grants for non-profit cultural institutions
· From strategic research to daily campaign optimization

Why Museum Marketing?

The Museum Marketing team consists of senior marketers and provides support with advice and execution. This includes online visibility, campaigns, content strategy, and visitor growth. The goal: to reach more people so that more people can experience cultural enrichment.

Services include marketing strategy, social media management, SEO, GEO, and content creation, campaign development, and brand positioning for the cultural sector. Museum marketing combines commercial marketing expertise with knowledge of the cultural sector, where audience acquisition requires different tactics than in retail or B2B.

Very satisfied for years... more reach within new target groups..

Janneke Kennis

War Museum Overloon

Think along and take things to the next level.

Militza Kuipers

Cattevennen Cosmodrome

Ready to increase your online visibility?

Museum Marketing is a specialist in cultural marketing

"" I had the opportunity to work with Rob in my role as communications manager at Centrale, the City of Brussels' contemporary art centre. Rob managed our AdWords campaigns and our paid search engine optimization more generally. I enjoyed working with Rob, who is very responsive, attentive and efficient."'

Estiel Vandeweeghe
Head of communication - Centrale for contemporary art, Brussels

"Rob supports the visibility of the Valkenburg Castle Ruins and the Velvet Cave through online marketing. I can wholeheartedly recommend him to anyone looking for professional support in the field of online marketing."

Angelique van Kan
Team coordinator
Castle ruins and Velvet Cave, Valkenburg

Museum Marketing works exclusively for the cultural and leisure sector. For attractions, we operate under the umbrella of Pointmarketing. Museum Marketing / Point marketing is a specialist in the field of leisure and culture and is also an official Google Partner.

We work for, among others: Explore Maastricht | Maastricht Underground, Sewer Museum Brussels, Discovery Museum, Museum of the City of Brussels, Loevestein Castle, Jenever Museum Hasselt, Limburg Pass, Museum Ons' Lieve Heer op Solder, Riebedebie.be, and more