Case: Success with Google Grants

Riebedebie: the Out and about platform in Flanders & Brussels

Under the brand name “Riebedebie”, the Association of Attractions & Museums strongly promotes the sector. Riebedebie.be inspires you to go out every day to the best attractions and most fascinating museums in Flanders and Brussels. Riebedebie is the only one in Flanders and Brussels to represent no fewer than 1,000 museums, water and theme attractions, nature and recreational areas, amusement and animal parks, experience centers and heritage sites. Museamarketing has been managing Google Ad Grants for Riebedebie since 2019.

Approach

Museum Marketing realizes and manages effective Google Ad Grants campaigns. The basis is always an extensive keyword/opportunity analysis.

We tinker with ads, keywords, bids and ad extensions every month. We keep in touch with the client about what can be improved in the campaigns and beyond, so that we get the best out of the advertising budget.

We periodically send a report on the performance of the campaigns and we provide solicited and unsolicited advice on website improvements.

Results

In periods we see an increase of 50% in traffic and on average over the years an increase of 30%. We achieve a high CTR of more than 15%, see increased conversions via Ad Grants (higher than via organic), which indicates committed and high-quality traffic.

We managed to consolidate this number before, during and after the corona pandemic. The focus is now on increasing the number of high-quality conversions and launching campaigns in various new languages.