SEA for culture and museums

Museum marketing helps cultural institutions – including museums – to be easier to find online in search engines. Naturally, you want to be seen and found with your attitude. To this end, we offer SEA services (search engine advertising). What exactly is SEA?

Search engine advertising

We can use SEA to achieve results quickly. A major advantage for cultural institutions and museums is that they are often entitled to Google Grants. In that case, you are entitled to a monthly free advertising credit. Museum marketing takes care of it apply for Google Grants.

The use of SEA (whether or not via Google Grants) is in addition to or instead of SEO. This is because improvements through SEO are generally slow. In addition, advertisements (SEA = Search engine advertising) are given priority over Google. By advertising within search engines, we can easily reach a large target group that is interested in culture and museums. Because we set a daily budget per campaign, there is control over the investment.

Stand out in the search engine

Search engine advertising ensures that you become visible in a search engine with an advertisement. Your advertisements are shown on the search engine results page (SERP) when someone searches for your set keywords. The advertisements can be seen in Google above or below the organic search results. 

In addition to search engine advertising (via Google search or BING (Microsoft's search engine), we also provide Google Display, Shopping or YouTube campaigns.

As a strategy during holiday periods, exhibitions or events, it is recommended to supplement the Google Search or Grants campaigns with a striking Google Display campaign. We would like to tell you more about Google Display campaigns.

Did you know?
Museum marketing culture and museums also helps with social media marketing such as using Facebook and Instagram effectively?