Online Marketing for Museums, Theaters & Festivals
Since 2016, Museamarketing has been helping museums, theaters, festivals, and cultural institutions in Europe increase their online visibility through Google Grants, SEO, and strategic campaigns. As part of Point Marketing, we combine 20+ years of leisure marketing expertise (of which 10+ years focused on online) with online marketing within the cultural sector.Β
Do you want to make a real impact online for your museum or leisure company?
Museum Marketing helps you gain more visibility, develop a more targeted new strategy, and ensure your content reaches the right place and time. Specializing in Google Grants ($ 10,000 free ads per month), SEO optimization, and online marketing strategies for cultural institutions with ANBI status.
Advice meeting?
Making an appointment takes only about 10 seconds.
Book a no-obligation consultation.
Review
βThanks to Museum Marketing / Point Marketing, we are now more visible and reach new target groups.β
What your organization needs β from strategy to result
We always start with a thorough analysis of your current marketing situation. Where do your visitors come from? Which channels generate the most conversions? What are your objectives for the coming year?Β
Based on this analysis, we develop a customized strategic marketing plan:Β
Β Which channels suit your target audience (Google Ads, SEO, social media)?
- How do you allocate your budget optimally?
Which quick wins can we implement immediately?
Which structural improvements ensure long-term growth?
The result: A concrete, actionable plan that aligns with your organization, budget, and ambitions. No standard templates, but custom work for the cultural sector.
π Read more about our approach and working methods
You work directly with Rob van Dijck; there is no switching of account managers or intermediaries. For technical specializations, we collaborate with experienced partners in our network, but you always have one dedicated point of contact.Β
This personal approach ensures fast communication, strategic thinking, and commitment to your organization.
π Meet our team
Measurable growth through Ads, Meta, SEO & Google Grants
- Google Ads & Google Grants: Targeted campaigns that bring the right visitors to your website
- Meta Ads (Facebook & Instagram): Visual campaigns for exhibitions, events, and performances
- SEO optimization: Structural improvement of your visibility in Google, without advertising costs
- Data-driven optimization: We continuously measure, analyze, and improve based on numbers
Getting started?
Would you like to know how online marketing can help your museum or cultural institution grow? Schedule a free 30-minute introductory meeting.
Who do we work for?Β
Museums
- Art museums, historical museums, natural history museums
- Small local museums to large national museums
- Focus: promote exhibitions, attract visitors
Theaters & Performing Arts
- Theaters, playhouses, concert halls
- Stages for dance, music, cabaret
- Focus: promote performances, increase ticket sales, recruit subscribers
Festivals & Events
- Cultural festivals (music, film, literature, art)
- Annual and one-off events
- Focus: ticket sales, brand awareness, attracting international visitors
Heritage & Monuments
- Castles, monasteries, historic buildings
- World Heritage sites
- Focus: promoting tours, education, attracting tourists
Where are you located and who do I work with?
Museamarketing is based in Nijmegen and serves cultural institutions in Europe. Providing services in Dutch, English, German, and French, we work with museums, theaters, and festivals in various countries. We work with a team of online marketing specialists for Google Ads, SEO, content, and strategy.
Rob van Dijck is your dedicated point of contact and coordinator. With over 20 years of experience in leisure marketing (of which over 10 years focused on online), he thinks strategically with your organization and ensures personal involvement. The team works on execution behind the scenes, but you always have one fixed contact person.
How quickly will I see results from online marketing?
This varies by service. Google Grants: 3-6 weeks application, followed by first results within 2-4 weeks. SEO: first improvement after 3 months, optimal after 6-12 months. Google Ads (commercial): first conversions within 1-2 weeks. We always work with realistic expectations and report on progress monthly.
What is the difference between Museum Marketing and Point Marketing?
Museamarketing is the cultural label of Point Marketing. Point Marketing (since 2016) serves the broader leisure sector, including day attractions and overnight recreation. Museamarketing (since 2016) specializes in museums and cultural institutions. Both are run by Rob van Dijck.
For which cultural institutions does Museamarketing work?
We work for museums (art, history, nature), theaters, playhouses, libraries, heritage institutions, cultural centers, and festivals. Both small local organizations and large national institutions can turn to us.Β
Is our museum eligible for Google Grants?
You are eligible for Google Grants if your museum has ANBI status, has a website with HTTPS, and has non-commercial objectives. Google Grants offers $10,000 free advertising budget per month. During a free introductory meeting, we will check if you qualify.
In the introductory meeting:
β We discuss your current situation and objectives
β We explore possibilities (Google Grants, SEO, campaigns)
β Get honest advice on what does and doesn't work for your situation
β Receive a tailored proposal within 48 hours
No obligations, no sales pitches. Just concrete insights and clear advice.Β
π Plan your no-obligation introduction
π 06 22 72 37 36 | rob@museamarketing.nl
Frequently Asked Questions
