Visitor research for Museums and Leisure
Simple, digital & hassle-free

Do you, as a museum, cultural institution, or attraction, want to better understand who your visitors are, where they come from, and how they found you? Museum Marketing offers an accessible and affordable package for digital visitor research, ideal for museums that want to gain insight into their audiences without complicated systems or expensive hardware.

Our solution works simply with NFC stickers or QR codes that visitors scan with their own phones. They're immediately taken to a short, clear survey. No iPad, no kiosk, no installation hassles – just valuable insights.

 

Professional digital survey

We design a clear and user-friendly survey that works perfectly on any smartphone.
The survey includes, among other things:

  • Postal code (origin)

  • Age range and demographics

  • Feedback about the museum visit

  • How did you find us? (Google, social media, word of mouth, tourist information, etc.)

  • Optional free-form comment field

All answers are automatically saved and can be exported directly to Excel.

public research on attractions and museums

NFC touchpoints: visitors scan with their own phone

One tap on an NFC sticker automatically opens the survey.
This makes it easy and quick for visitors to complete the form.

We supply:

  • Advice on suitable NFC stickers

  • Programming the stickers with your unique link

  • An instruction card that you can place with the sticker

Advantage: no iPad, no kiosk mode, no power point and no maintenance required.

Research dashboard

Do you want the results visual, clear and automatically updated?
We then set up a professional Looker Studio dashboard with:

  • Origin map (based on postal code)

  • Demographic insights

  • Trend charts

  • Findability

  • Feedback overview

Perfect for internal use and reporting to management.

Why museums choose this solution

  • Accessible for visitors (own phone, no login)

  • Cheap and quick to implement

  • No hardware investment required

  • GDPR-proof

  • Data directly available in Excel

  • Professional dashboard

  • More insight = better choices for exhibitions and marketing

This package is ideal for museums that want to improve their audience profile in an affordable way.

🚀 Want to get started right away?

We implement the survey and NFC solution within 2–3 weeks.

Ready to gain insight into your audience?

Please contact us without obligation for consultation and advice and a possible start date for your visitor survey.

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